UTA has a role to play in the tourism development agenda in Uganda. To achieve these, the Association will focus on doing the following activities to reach their goals.

To coordinate and liaise with the government, government organizations, civil authorities, and other commercial sectors to ensure effective lobbying and advocacy for tourism development.

To contribute to national tourism policymaking and planning.

Contribute to the marketing of the destination and private sector through joint activities.

Provide training and other capacity building initiatives to various stakeholders in the tourism industry, taking a value chain approach.

Liaise with the government and other stakeholders to ensure tourism product development, adherence to professional standards and ethical practices in the tourism industry.

Research, formulate and make submissions to the government and other appropriate authorities on industry-wide major issues of national significance to the tourism sector.