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• To build the capacity of the Association to mobilize and coordinate the tourism private sector with the public sector by 2019.

• To intermediate and reduce major obstacles to tourism development and investment in Uganda by 2019.

• To facilitate the development of new tourism products and marketing them together with existing products in the major source markets by 2019.

• Promote human resource capacity/skills development in the tourism sector.

• To support and promote harmonized standards and quality control in tourism industry operations in Uganda.