- To build the capacity of the Association to mobilize and coordinate the tourism private sector with the public sector by 2019.
- To intermediate and reduce major obstacles to tourism development and investment in Uganda by 2019.
- To facilitate the development of new tourism products and marketing them together with existing products in the major source markets by 2019.
- Promote human resource capacity/skills development in the tourism sector.
- • To support and promote harmonized standards and quality control in tourism industry operations in Uganda.
